{"id":29935,"date":"2022-03-29T16:29:56","date_gmt":"2022-03-29T16:29:56","guid":{"rendered":"https:\/\/www.encore-can.com\/?p=29935"},"modified":"2024-07-02T14:44:27","modified_gmt":"2024-07-02T14:44:27","slug":"comment-organiser-un-evenement-hybride-avec-un-budget-judicieux","status":"publish","type":"post","link":"https:\/\/info.encore-can.com\/fr\/comment-organiser-un-evenement-hybride-avec-un-budget-judicieux\/","title":{"rendered":"Comment organiser un \u00e9v\u00e9nement hybride avec un budget judicieux"},"content":{"rendered":"\t\t
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Producing a hybrid event adds <\/span>a level of <\/span>complexity to traditional in-person event <\/span>planning<\/span>. Event professionals need to think through two separate event experiences that <\/span>need to<\/span><\/strong> be executed simultaneously:<\/strong><\/span><\/span><\/p>\n

One for the in-person <\/span>attendee<\/span> and <\/span>another<\/span> for the participants who are attending virtually. But this two-pronged meeting experience doesn\u2019t have to cost <\/span>you a fortune<\/span>. If you\u2019re worried about how to budget for hybrid events, <\/span>Matthew Johnsen, Vice President of Product Management<\/span> at Encore<\/span>, has<\/span> some advice<\/span> that can help you manage, or even reduce, <\/span>hybrid event-related<\/span> expenses.<\/span><\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Variable cost reduction<\/span>\u00a0<\/span><\/h3>\n

One thing working in your favor is how common it has become for professionals to conduct business remotely. \u201cBefore the pandemic, I would never believe that so many people would become comfortable with hybrid meetings,\u201d<\/em> Johnsen says.<\/span>\u00a0<\/span><\/p>\n

You can leverage that familiarity to expand your virtual audience while limiting the number of participants you invite to join you on-site. \u201cWhen you reduce the amount of people coming to the in-person meeting,\u201d<\/em> Johnsen says, \u201cthat can also reduce the food, beverage and travel costs.\u201d<\/em><\/span>\u00a0<\/span><\/p>\n

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Scalability<\/span>\u00a0<\/span><\/h3>\n

Another factor that can help you control costs is scalability. Look at the scope and scale of the virtual production elements you need to achieve your meeting objectives and determine where it\u2019s most important to invest your money.<\/span>\u00a0<\/span><\/p>\n

\u201cA hybrid meeting doesn\u2019t have to be complex. It can be a simple Microsoft Teams meeting,\u201d<\/em> Johnsen says. \u201cIf it\u2019s just a small meeting, you can have participants bring their own laptops and arrange them around a conference table.\u201d<\/em> The in-person attendees can then use standard videoconferencing software, like <\/span>Zoom<\/span><\/a>, to connect with the remote participants. This might be more affordable than the kind of in-person meeting you may have done in the past with standard projection packages, microphones and mixers.<\/span>\u00a0<\/span><\/p>\n

If you need something a little more sophisticated, add a centralized camera and screen to the in-person space. \u201cSmaller meetings that didn\u2019t need speakers and microphones may need them now for broadcast.\u201d\u00a0<\/em><\/span>\u00a0<\/em><\/p>\n

For larger events, the silver lining is you probably already have what you need for broadcasting content. \u201cIf you\u2019re hosting a meeting that in the past had sound, light and a camera for recording, those costs haven\u2019t changed,\u201d<\/em> Johnsen explains. \u201cThat $50,000 event isn\u2019t jumping to $150,000. It\u2019s quite possible that the only additional cost is adding an encoder [to stream content to the internet].\u201d\u00a0<\/em><\/span>\u00a0<\/em><\/p>\n

You also may need to add a dedicated broadband connection to any room that is streaming content. Use the <\/span>free Encore bandwidth calculator<\/span><\/a> to estimate your costs for upcoming events.<\/span>\u00a0<\/span><\/p>\n

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Focus on the \u201cBig 3\u201d<\/span>\u00a0<\/span><\/h3>\n

Johnsen says hybrid events tend to have expenses concentrated in three key areas:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. \n
      \n
    1. Hardware costs\u00a0<\/strong><\/li>\n
    2. Platform costs\u00a0<\/strong><\/li>\n
    3. Virtual team costs\u00a0<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      For a small meeting, the hardware costs will most likely be minimal. What is needed to ensure that participants and speakers are seen and heard may be the same or less than the audiovisual costs you normally would incur for an in-person meeting. For large meetings that already have fully produced sessions and keynotes, the only additional costs might be for an encoding device that allows the video and audio streams to be broadcast online. In select markets, like Las Vegas, there may be additional union labor costs for camera persons who are filming content that is livestreamed.\u00a0<\/span>\u00a0<\/span><\/p>\n

      The platform is what your virtual participants will use to view and\/or interact with your broadcast content. For simple education or informational meetings and events, <\/span>Zoom<\/span><\/a>, <\/span>Google Meet<\/span><\/a> or <\/span>Microsoft Teams<\/span><\/a> might be the only platforms you need. If you want to enhance the experience and increase participant engagement, or customize the experience, you may want to invest in a platform with more bells and whistles. The costs and features vary, from self-service to fully produced. If you\u2019re unfamiliar with options or need assistance, it\u2019s good idea to <\/span>partner with a team like Encore,<\/span><\/a> which provides a variety of platforms and production solutions.<\/span>\u00a0<\/span><\/p>\n

      Encore also can provide virtual team members who can perform specific creative functions, like designing lower-thirds and motion-graphic animations for broadcast content or provide production staff, like virtual stage managers, who manage speakers and coordinate key behind-the-scenes components. Virtual team costs are scalable. For example, if all you want to do is make a Zoom feed look professional, you may only need to hire a presentation graphics designer to create branded speaker frames and a streaming engineer to overlay them on the stream. If, however, you need professional-quality broadcast streams from multiple locations. You may need to build \u201cpop-up\u201d studios in each location and staff them with technicians.\u00a0<\/span>\u00a0<\/span><\/p>\n

      \u00a0<\/span>\u00a0<\/span><\/p>\n

      Potential revenue generators<\/span>\u00a0<\/span><\/h3>\n

      Hybrid events can generate additional streams of revenue to offset costs. <\/span>Virtual and hybrid platforms<\/span><\/a>, like Cvent\u2019s Attendee Hub, Chime Live and Notified Virtual Event Platform, all offer branded sponsorship opportunities and expanded ways to generate revenue from exhibitors and sponsors.<\/span>\u00a0<\/span><\/p>\n

      Another revenue stream can come from repackaging your content. If you\u2019re already paying for elements that enhance the sound and light quality to make your content broadcast-ready, consider recording it. With a little editing, all those sessions can be sold online or rebroadcast as pay-per-view sessions, webinars, or virtual events.<\/span>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Producing a hybrid event adds a level of complexity to traditional in-person event planning. Event professionals need to think through two separate event experiences that need to be executed simultaneously: One for the in-person attendee and another for the participants who are attending virtually. But this two-pronged meeting experience doesn\u2019t have to cost you a … En savoir plus<\/a><\/p>\n","protected":false},"author":39,"featured_media":29934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[516,514,2,484,435],"tags":[],"class_list":["post-29935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-strategy-and-design-fr","category-hybrid-virtual-events-fr","category-non-classifiee","category-production-fr","category-technologie-av","resource-types-blog","resource-types-blog-post-white-paper-article"],"yoast_head":"\nComment organiser un \u00e9v\u00e9nement hybride avec un budget judicieux - Encore Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment organiser un \u00e9v\u00e9nement hybride avec un budget judicieux\" \/>\n<meta property=\"og:description\" content=\"Producing a hybrid event adds a level of complexity to traditional in-person event planning. 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