{"id":47465,"date":"2023-08-31T17:51:13","date_gmt":"2023-08-31T17:51:13","guid":{"rendered":"https:\/\/www.encore-can.com\/?p=47465"},"modified":"2024-03-23T12:31:58","modified_gmt":"2024-03-23T12:31:58","slug":"trois-strategies-pour-creer-un-contenu-evenementiel-convaincant","status":"publish","type":"post","link":"https:\/\/info.encore-can.com\/fr\/trois-strategies-pour-creer-un-contenu-evenementiel-convaincant\/","title":{"rendered":"Trois strat\u00e9gies pour cr\u00e9er un contenu \u00e9v\u00e9nementiel convaincant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47465\" class=\"elementor elementor-47465 elementor-47416\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2487999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2487999\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdee1c3\" data-id=\"fdee1c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ddedd elementor-widget elementor-widget-text-editor\" data-id=\"45ddedd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cr\u00e9ez une exp\u00e9rience m\u00e9morable pour les participants \u00e0 votre r\u00e9union en attirant leur attention, en suscitant leur curiosit\u00e9 et en laissant une impression durable.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dbcd33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dbcd33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461ce90\" data-id=\"461ce90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5796716 elementor-widget elementor-widget-text-editor\" data-id=\"5796716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le paysage \u00e9v\u00e9nementiel en constante \u00e9volution d&rsquo;aujourd&rsquo;hui, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et des \u00e9v\u00e9nements ? Vous avez probablement \u00e9t\u00e9 confront\u00e9 \u00e0 des d\u00e9fis uniques pour capter (et conserver) l&rsquo;attention de votre auditoire afin de lui offrir une exp\u00e9rience m\u00e9morable. Afin de surmonter ces obstacles, examinons quelques donn\u00e9es cl\u00e9s relatives \u00e0 votre auditoire:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92120b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92120b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c905b01\" data-id=\"c905b01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96010bc elementor-widget elementor-widget-image\" data-id=\"96010bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222706\/encoremarketing_a_large_corporate-1024x598.png\" class=\"attachment-large size-large wp-image-47423\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222706\/encoremarketing_a_large_corporate-1024x598.png 1024w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222706\/encoremarketing_a_large_corporate-300x175.png 300w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222706\/encoremarketing_a_large_corporate-768x449.png 768w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222706\/encoremarketing_a_large_corporate.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3017353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3017353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a2152\" data-id=\"25a2152\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31a32e elementor-widget elementor-widget-text-editor\" data-id=\"c31a32e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li><span class=\"TextRun SCXW44997719 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"TextRun SCXW44997719 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW44997719 BCX0\"><strong>Une dur\u00e9e d&rsquo;attention r\u00e9duite:<br \/><\/strong> <br \/><\/span><span class=\"NormalTextRun SCXW44997719 BCX0\">Avec la prolif\u00e9ration des t\u00e9l\u00e9phones intelligents, la dur\u00e9e d&rsquo;attention de l&rsquo;adulte moyen a consid\u00e9rablement diminu\u00e9. Encourager les participants \u00e0 se d\u00e9connecter de leurs appareils est d\u00e9sormais plus difficile que jamais.<\/span><\/span><\/span><p>\u00a0<\/p><\/li><li><strong><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\">Des attentes plus \u00e9lev\u00e9es en mati\u00e8re de contenu:<br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\"> <br \/><\/span><span class=\"NormalTextRun SCXW66534365 BCX0\">Lorsqu&rsquo;il s&rsquo;agit de contenu suscitant l&rsquo;engouement des gens, comme les \u00e9v\u00e9nements populaires diffus\u00e9s en continu, m\u00eame les \u00e9pisodes individuels voient leur valeur de production grimper en fl\u00e8che. Les \u00e9pisodes de <\/span><\/span><span style=\"text-decoration: underline\"><strong><a class=\"Hyperlink SCXW66534365 BCX0\" href=\"https:\/\/www.netflix.com\/title\/80025678\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\">The Crown<\/span><\/span><\/a><\/strong><\/span><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\">\u202fco\u00fbtent en moyenne 13 millions de dollars, et les drames en diffusion continue haut de gamme comme <\/span><\/span><span style=\"text-decoration: underline\"><strong><a class=\"Hyperlink SCXW66534365 BCX0\" href=\"https:\/\/www.netflix.com\/title\/80057281\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\">Stranger Things<\/span><\/span><\/a><\/strong><\/span><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"TextRun SCXW66534365 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66534365 BCX0\"><span style=\"color: #00bfde\">\u202f<\/span>co\u00fbtent aujourd&rsquo;hui entre 4 et 7 millions de dollars par \u00e9pisode.\u00a0<\/span><\/span><\/span><p>\u00a0<\/p><\/li><li><strong><span class=\"TextRun SCXW104497707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW104497707 BCX0\">Des attentes plus \u00e9lev\u00e9es pour du contenu assimilable:<\/span><\/span><\/strong><p><span data-contrast=\"none\"><br \/>Gr\u00e2ce \u00e0 des plateformes comme TikTok, et \u00e0 leur contenu rapide et hypercibl\u00e9 pour chacun de leurs 1,67 milliard d&rsquo;utilisateurs, la barre de l&rsquo;engagement est plac\u00e9e incroyablement haut. Vos participants f\u00e9rus de technologie sont habitu\u00e9s \u00e0 pouvoir trouver, filtrer et interagir imm\u00e9diatement avec des m\u00e9dias sp\u00e9cifiquement s\u00e9lectionn\u00e9s pour eux par l&rsquo;algorithme terriblement efficace de la plateforme. Si vous voulez gagner (et garder !) l&rsquo;attention des participants dans le paysage num\u00e9rique d&rsquo;aujourd&rsquo;hui, votre contenu doit r\u00e9pondre \u00e0 leurs attentes les plus \u00e9lev\u00e9es.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb84b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb84b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1cfb10\" data-id=\"c1cfb10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbbe701 elementor-widget elementor-widget-text-editor\" data-id=\"cbbe701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compte tenu de l&rsquo;impact de ces tendances, il est devenu plus difficile de divertir et d&rsquo;engager un auditoire et plus facile que jamais de le distraire. Que devez-vous donc garder \u00e0 l&rsquo;esprit pour vous assurer que votre contenu est convaincant et qu&rsquo;il a une influence durable sur vos participants ? Lisez la suite pour d\u00e9couvrir des id\u00e9es pouvant vous aider \u00e0 r\u00e9volutionner votre fa\u00e7on de raconter vos r\u00e9cits \u00e9v\u00e9nementiels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512d694 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"512d694\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.encore-can.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenez votre consultation GRATUITE sur le contenu !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1092cca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1092cca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3aaeb5\" data-id=\"c3aaeb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a81c8c2 elementor-widget elementor-widget-heading\" data-id=\"a81c8c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'engagement est un indicateur important<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-037f2b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"037f2b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba0b35d\" data-id=\"ba0b35d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94061a elementor-widget elementor-widget-image\" data-id=\"a94061a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"718\" height=\"400\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222658\/Image_3_EngagedAudience.png\" class=\"attachment-large size-large wp-image-47421\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222658\/Image_3_EngagedAudience.png 718w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222658\/Image_3_EngagedAudience-300x167.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fca113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fca113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6bf14\" data-id=\"5e6bf14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07d30b2 elementor-widget elementor-widget-text-editor\" data-id=\"07d30b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"Hyperlink SCXW19804245 BCX0\" href=\"https:\/\/info.encoreglobal.com\/app\/uploads\/sites\/3\/2023\/05\/Q4_PlannerPulseWinter2022Report-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW19804245 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW19804245 BCX0\" data-ccp-charstyle=\"Hyperlink\"><span style=\"text-decoration: underline\"><strong>Un r\u00e9cent sondage Encore<\/strong><\/span><\/span><\/span><\/a> Un r\u00e9cent sondage Encore a r\u00e9v\u00e9l\u00e9 que les planificateurs priorisent l&rsquo;engagement des participants et la diffusion de contenus avanc\u00e9s. Voici trois approches \u00e0 envisager pour r\u00e9organiser votre strat\u00e9gie de contenu et reconqu\u00e9rir le c\u0153ur et l&rsquo;esprit de votre auditoire :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ec31ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ec31ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f411fec\" data-id=\"f411fec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e846d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e846d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81b78ac\" data-id=\"81b78ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f2beb elementor-widget elementor-widget-text-editor\" data-id=\"30f2beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Cultiver une communaut\u00e9 par le contenu<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c4f012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c4f012\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-745c0ac\" data-id=\"745c0ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66199e1 elementor-widget elementor-widget-text-editor\" data-id=\"66199e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous vous souvenez du d\u00e9fi viral du seau d&rsquo;eau glac\u00e9e, lequel a rassembl\u00e9 les gens autour d&rsquo;une cause commune ? Ce d\u00e9fi a propuls\u00e9 la SLA et la mission de l&rsquo;Association SLA au premier plan de l&rsquo;esprit des Am\u00e9ricains (et de leurs t\u00e9l\u00e9phones).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66502a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66502a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7d7db8\" data-id=\"c7d7db8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114939a elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"114939a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe contenu d\u00e9velopp\u00e9 autour du d\u00e9fi des m\u00e9dias sociaux n'a pas seulement attir\u00e9 l'attention, il a \u00e9galement incit\u00e9 \u00e0 une action imm\u00e9diatement r\u00e9alisable.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6709123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6709123\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-391cb0b\" data-id=\"391cb0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeab316 elementor-widget elementor-widget-text-editor\" data-id=\"eeab316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"EOP SCXW266214242 BCX0\" data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">La participation \u00e9tait peu co\u00fbteuse, facile (\u00e0 l&rsquo;exception de l&rsquo;eau glac\u00e9e), stimulante et, surtout, reproductible. Entre-temps, l&rsquo;appel \u00e0 l&rsquo;action a permis de rassembler les individus en une communaut\u00e9 autour d&rsquo;un objectif commun. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6d644b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6d644b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694a7ff\" data-id=\"694a7ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0fcbc elementor-widget elementor-widget-image\" data-id=\"4d0fcbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"718\" height=\"400\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222654\/IceBucketChallenge.png\" class=\"attachment-large size-large wp-image-47419\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222654\/IceBucketChallenge.png 718w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2023\/08\/30222654\/IceBucketChallenge-300x167.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0218db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0218db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16d528\" data-id=\"d16d528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc178e5 elementor-widget elementor-widget-text-editor\" data-id=\"cc178e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW106819744 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106819744 BCX0\">Cr\u00e9dit photo : <\/span><\/span><span style=\"text-decoration: underline\"><strong><a class=\"Hyperlink SCXW106819744 BCX0\" href=\"https:\/\/www.als.net\/ice-bucket-challenge\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW106819744 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106819744 BCX0\" data-ccp-charstyle=\"Hyperlink\">Institut de d\u00e9veloppement des th\u00e9rapies de la SLA<\/span><\/span><\/a><\/strong><\/span><span class=\"EOP SCXW106819744 BCX0\" data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acfaa64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acfaa64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4a97d8\" data-id=\"b4a97d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cb66e5 elementor-widget elementor-widget-spacer\" data-id=\"8cb66e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ed022 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ed022\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a54a9\" data-id=\"19a54a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709eda1 elementor-widget elementor-widget-text-editor\" data-id=\"709eda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.<strong> Faites du r\u00e9cit \u00e9v\u00e9nementiel votre fil conducteur<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eabc0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eabc0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6801d7\" data-id=\"b6801d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d61c28 elementor-widget elementor-widget-text-editor\" data-id=\"4d61c28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Votre contenu doit tisser une trame narrative convaincante tout au long du parcours des participants, depuis le contact initial jusqu&rsquo;aux communications post-\u00e9v\u00e9nementielles. Toutefois, \u00e9vitez de produire un contenu limit\u00e9 au d\u00e9but et \u00e0 la fin de l&rsquo;\u00e9v\u00e9nement.<\/p><p>Bien que le contenu sur sc\u00e8ne puisse \u00eatre l&rsquo;objectif principal de vos sessions, vous devez, en vue de d\u00e9livrer des messages r\u00e9ellement pertinents, r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont votre programmation s&rsquo;inscrit dans les conversations \u00e9largies et permanentes au sein des communaut\u00e9s de votre auditoire. En concevant un contenu pertinent pour vos participants et ce qui se passe dans le monde qui vous entoure, vous pouvez faire de votre r\u00e9union un chapitre d&rsquo;un discours beaucoup plus vaste et puissant.<\/p><p>\u202f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99460b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99460b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577f00c\" data-id=\"577f00c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a6aee elementor-widget elementor-widget-spacer\" data-id=\"b9a6aee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e568299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e568299\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4531f7\" data-id=\"d4531f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dd232c elementor-widget elementor-widget-text-editor\" data-id=\"0dd232c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. <strong>Faites appel aux \u00e9motions de vos invit\u00e9s pour cr\u00e9er un impact durable<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d71c40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d71c40c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd2e03\" data-id=\"1fd2e03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fce4fc elementor-widget elementor-widget-text-editor\" data-id=\"9fce4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certains des \u00e9v\u00e9nements les plus m\u00e9morables sont charg\u00e9s d&rsquo;\u00e9motion plut\u00f4t que purement intellectuels. Prenons l&rsquo;exemple des \u00e9v\u00e9nements de la culture pop, o\u00f9 les discours, les interactions et les r\u00e9actions font parler d&rsquo;eux pendant des jours, des semaines, voire des ann\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad88228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad88228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b6bc75\" data-id=\"4b6bc75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461bf54 elementor-widget elementor-widget-spacer\" data-id=\"461bf54\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-925b4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"925b4bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7190037\" data-id=\"7190037\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc6cf22 elementor-widget elementor-widget-text-editor\" data-id=\"dc6cf22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En bout de ligne, vous voulez que votre programmation ait son propre caract\u00e8re, et le fait de susciter des r\u00e9actions \u00e9motionnelles aussi fortes est un excellent moyen d&rsquo;\u00e9tablir des liens avec votre contenu. Votre programmation est-elle con\u00e7ue dans cette optique ? A-t-elle le potentiel de devenir inoubliable pour vos participants ? Si la r\u00e9ponse est n\u00e9gative ou si vous n&rsquo;\u00eates pas convaincus, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez mieux vous adresser aux \u00e9motions des participants et les influencer par le biais de votre r\u00e9cit \u00e9v\u00e9nementiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2eb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2eb82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4bd7ca\" data-id=\"d4bd7ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ff48b elementor-widget elementor-widget-text-editor\" data-id=\"a3ff48b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun Highlight SCXW139070322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW139070322 BCX0\">Nous serions ravis de vous aider ! <\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW139070322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW139070322 BCX0\">Notre \u00e9quipe de <\/span><\/span><span style=\"text-decoration: underline\"><strong><a class=\"Hyperlink SCXW139070322 BCX0\" href=\"https:\/\/www.encore-can.com\/creative\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW139070322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW139070322 BCX0\" data-ccp-charstyle=\"Hyperlink\">Services cr\u00e9atifs<\/span><\/span><\/a><\/strong><\/span><span class=\"TextRun Highlight SCXW139070322 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW139070322 BCX0\"> r\u00eave en grand lorsqu&rsquo;il s&rsquo;agit de mettre en valeur un contenu inspirant, de l&rsquo;amplifier au moyen d&rsquo;une strat\u00e9gie de marque et d&rsquo;un design \u00e9v\u00e9nementiel, et d&rsquo;influencer les connexions utiles permettant aux programmations de se d\u00e9marquer.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12c761e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12c761e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36261b0\" data-id=\"36261b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc968fe elementor-widget elementor-widget-text-editor\" data-id=\"fc968fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"EOP CommentHighlightRest SCXW206756057 BCX0\" data-ccp-props=\"{}\">Vous voulez un aper\u00e7u de nos capacit\u00e9s ? D\u00e9couvrez quelques-uns des contenus captivants que nous avons cr\u00e9\u00e9s pour la conf\u00e9rence exclusive de trois jours organis\u00e9e par le Marriott International \u00e0 l&rsquo;intention de ses dirigeants g\u00e9n\u00e9raux, une exp\u00e9rience personnalis\u00e9e juste pour eux ! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4c869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb4c869\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4ea1bc\" data-id=\"e4ea1bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db163a2 elementor-widget elementor-widget-text-editor\" data-id=\"db163a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"position: relative;max-width: 960px\">\n  <div style=\"padding-top: 56.25%\">\n    \n  <\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17913b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17913b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c6a51\" data-id=\"34c6a51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f96e4bf elementor-widget elementor-widget-text-editor\" data-id=\"f96e4bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collaborons \u00e0 l&rsquo;int\u00e9gration de ces strat\u00e9gies de contenu dans votre processus de planification pour une programmation captivante pour vos participants et prolongeant la port\u00e9e de votre message dans l&rsquo;avenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc10407 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dc10407\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.encore-can.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenir ma consultation GRATUITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bcf6da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bcf6da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176354b\" data-id=\"176354b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da6cd14 elementor-widget elementor-widget-heading\" data-id=\"da6cd14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avantages additionnels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3994b6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3994b6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea25ed\" data-id=\"8ea25ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-538c858 elementor-widget elementor-widget-heading\" data-id=\"538c858\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avantages additionnels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ez une exp\u00e9rience m\u00e9morable pour les participants \u00e0 votre r\u00e9union en attirant leur attention, en suscitant leur curiosit\u00e9 et en laissant une impression durable. Dans le paysage \u00e9v\u00e9nementiel en constante \u00e9volution d&rsquo;aujourd&rsquo;hui, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et &#8230; <a href=\"https:\/\/info.encore-can.com\/fr\/trois-strategies-pour-creer-un-contenu-evenementiel-convaincant\/\">En savoir plus<\/a><\/p>\n","protected":false},"author":6935,"featured_media":47424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,2,495,481],"tags":[534,521],"class_list":["post-47465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-fr","category-non-classifiee","category-blog-front-page-fr","category-top-histoire","tag-event-planner-fr","tag-meeting-planner-fr","resource-types-blog","resource-types-blog-post-white-paper-article","event-types-special-events","news-types-blog-post-white-paper-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trois strat\u00e9gies pour cr\u00e9er un contenu \u00e9v\u00e9nementiel convaincant - Encore Canada<\/title>\n<meta name=\"description\" content=\"Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. En int\u00e9grant ces strat\u00e9gies de contenu dans votre processus de planification, vous pouvez cr\u00e9er une programmation captivante pour les participants et \u00e9tendre la port\u00e9e de votre message \u00e0 long terme.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trois strat\u00e9gies pour cr\u00e9er un contenu \u00e9v\u00e9nementiel convaincant\" \/>\n<meta property=\"og:description\" content=\"Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. 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