{"id":56146,"date":"2024-03-21T13:44:25","date_gmt":"2024-03-21T13:44:25","guid":{"rendered":"https:\/\/www.encore-can.com\/?p=56146"},"modified":"2024-03-23T12:44:51","modified_gmt":"2024-03-23T12:44:51","slug":"decodez-limpact-de-votre-evenement-guide-du-roi-et-du-rcp-a-lusage-des-planificateurs","status":"publish","type":"post","link":"https:\/\/info.encore-can.com\/fr\/decodez-limpact-de-votre-evenement-guide-du-roi-et-du-rcp-a-lusage-des-planificateurs\/","title":{"rendered":"D\u00e9codez l&rsquo;impact de votre \u00e9v\u00e9nement : Guide du ROI et du RCP \u00e0 l&rsquo;usage des planificateurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56146\" class=\"elementor elementor-56146 elementor-56136\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-592b53a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"592b53a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8bf524\" data-id=\"f8bf524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16740b1 elementor-widget elementor-widget-text-editor\" data-id=\"16740b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Faire \u00e9tat des moments intangibles ayant contribu\u00e9 \u00e0 la magie d&rsquo;un \u00e9v\u00e9nement peut s&rsquo;av\u00e9rer d\u00e9courageant. Quel est le meilleur moyen de d\u00e9montrer l&rsquo;impact de l&rsquo;\u00e9v\u00e9nement aux parties prenantes n&rsquo;ayant pas vu l&rsquo;effervescence \u00e9lectrique, l&rsquo;excitation des participants et la qualit\u00e9 des liens \u00e9tablis ? C&rsquo;est l\u00e0 qu&rsquo;interviennent ROI et RCP &#8211; votre duo dynamique pour mesurer les diff\u00e9rentes \u00e9tapes de l&rsquo;\u00e9v\u00e9nement et impressionner vos dirigeants au-del\u00e0 des feuilles de calcul et du nombre de participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585c469 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585c469\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2eb2342\" data-id=\"2eb2342\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6827e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c6827e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Collectivement, ces informations peuvent :<\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul style=\"font-weight: 400\"><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:773,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">D\u00e9montrer le succ\u00e8s financier d&rsquo;un \u00e9v\u00e9nement<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:773,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fournir aux parties prenantes et aux commanditaires de l&rsquo;information claire et pr\u00e9cise sur la\u00a0 <\/span><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.pcma.org\/roe-return-on-events-study-meetings-industry\/\"><span data-contrast=\"auto\">valeur ajout\u00e9e que vos exp\u00e9riences apportent \u00e0 l&rsquo;organisation<\/span><\/a>.<\/span><\/strong><\/li><\/ul><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:773,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Servir d&rsquo;aide-m\u00e9moire sur les points forts et les points \u00e0 am\u00e9liorer pour obtenir de meilleurs r\u00e9sultats lors d&rsquo;\u00e9v\u00e9nements futurs.<br \/><\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:773,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Contribuer \u00e0 l&rsquo;engagement et \u00e0 la satisfaction des participants &#8211; l&rsquo;indicateur cl\u00e9 de performance (ICP) le plus important pour d\u00e9terminer si un \u00e9v\u00e9nement est r\u00e9ussi ou non, selon le dernier sondage\u00a0 <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/info.encoreglobal.com\/app\/uploads\/sites\/3\/2024\/02\/H2_2023_PlannerPulseInfographic-r4-FR.pdf\">Planner Pulse<\/a><\/span><\/strong>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-068290b\" data-id=\"068290b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1bfd7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c1bfd7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\"><span style=\"color: #ffffff\"><strong>ROI (Return on Investment)<\/strong> measures the amount of money gained or lost from an event.<\/span><\/p><p style=\"text-align: center\"><span style=\"color: #ffffff\">_____________________________<\/span><\/p><p style=\"text-align: left\"><span style=\"color: #ffffff\"><strong>ROE (Return on Experience) <\/strong>measures an event&rsquo;s value from the perspective of participants, sponsors, and organizers. ROE tracks outcomes related to thoughts, feelings and behaviors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4b79b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4b79b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6d71c1\" data-id=\"a6d71c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae04ac7 elementor-widget elementor-widget-text-editor\" data-id=\"ae04ac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/info.encoreglobal.com\/app\/uploads\/sites\/3\/2024\/02\/H2_2023_PlannerPulseInfographic-r4-FR.pdf\"><span class=\"TextRun SCXW30511226 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30511226 BCX0\">La majorit\u00e9 des planificateurs utilisent ces param\u00e8tres comme un \u00e9l\u00e9ment cl\u00e9 de leur r\u00e9ussite en 2024.<\/span><span style=\"text-decoration: underline\"><strong><span class=\"NormalTextRun SCXW30511226 BCX0\"> Deux planificateurs sur trois suivent le retour sur investissement de leurs \u00e9v\u00e9nements, tandis que 55 % s&rsquo;int\u00e9ressent au <b class=\"b4\">\u00a0<\/b><b class=\"b5\">rendement<\/b><b class=\"b4\">\u00a0<\/b><b class=\"b3\">d<\/b><b class=\"b2\">e<\/b><b class=\"b1\">s\u00a0<\/b>capitaux prop<b class=\"b1\">re<\/b><b class=\"b2\">s<\/b><b class=\"b3\">\u00a0<\/b><b class=\"b4\">(<\/b><b class=\"b5\">RCP<\/b><b class=\"b4\">)<\/b><\/span><span class=\"NormalTextRun SCXW30511226 BCX0\">.<\/span><\/strong><\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8166d11 elementor-widget elementor-widget-text-editor\" data-id=\"8166d11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center\">ROI et RCP d&rsquo;\u00e9v\u00e9nements : Comment bien ma\u00eetriser les indicateurs<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c4415 elementor-widget elementor-widget-text-editor\" data-id=\"c6c4415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Afin de mesurer avec pr\u00e9cision le ROI et le RCP, vous devrez prendre en compte des param\u00e8tres tangibles et intangibles.\u202fDu rendement financier aux aspects qualitatifs comme la satisfaction des participants, le fait de savoir ce qu&rsquo;il faut suivre &#8211; et comment &#8211; permet de mettre en lumi\u00e8re les nombreuses facettes de l&rsquo;exp\u00e9rience de votre \u00e9v\u00e9nement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Voici quelques indicateurs communs suivis par vos pairs pour chaque cat\u00e9gorie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f675cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f675cb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-986f205\" data-id=\"986f205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5fe43 elementor-widget elementor-widget-text-editor\" data-id=\"3f5fe43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Indicateurs de ROI<\/h4><p><strong>Indicateurs financiers<\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Revenus g\u00e9n\u00e9r\u00e9s par l&rsquo;\u00e9v\u00e9nement.<\/li><li>Co\u00fbt de l&rsquo;organisation de l&rsquo;\u00e9v\u00e9nement.<\/li><li>Marges de profit.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>G\u00e9n\u00e9ration de pistes<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Nombre de pistes g\u00e9n\u00e9r\u00e9es pendant l&rsquo;\u00e9v\u00e9nement.<\/li><li>Taux de conversion des pistes en clients.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Donn\u00e9es sur les commandites<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Nombre de pistes g\u00e9n\u00e9r\u00e9es pour les commanditaires.<\/li><li>Estimation des impressions de l&rsquo;affichage publicitaire, en tenant compte de la fr\u00e9quentation du site, de la visibilit\u00e9 de l&rsquo;affichage et de la dur\u00e9e d&rsquo;exposition.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Co\u00fbt par participant<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Calcul des frais encourus par participant.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Indicateurs de vente<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Augmentation des ventes r\u00e9sultant de l&rsquo;\u00e9v\u00e9nement.<\/li><li>Co\u00fbts d&rsquo;acquisition de clients.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Port\u00e9e du marketing<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Mesure de l&rsquo;impact de l&rsquo;\u00e9v\u00e9nement sur la notori\u00e9t\u00e9 de la marque.<\/li><li>Impressions et engagement dans les m\u00e9dias sociaux.<\/li><\/ul><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08b660b\" data-id=\"08b660b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475cda3 elementor-widget elementor-widget-text-editor\" data-id=\"475cda3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Indicateurs de RCP<\/h4><p><strong>Exp\u00e9rience des participants<\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Niveau de satisfaction des participants.<\/li><li>Retour d&rsquo;information sur les activit\u00e9s et le contenu de l&rsquo;\u00e9v\u00e9nement.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Succ\u00e8s en mati\u00e8re de r\u00e9seautage<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Number of new connections made.<\/li><li>Qualit\u00e9 des opportunit\u00e9s de r\u00e9seautage.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Impact \u00e9ducatif<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Efficacit\u00e9 des sessions de formation.<\/li><li>Connaissances acquises par les participants.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Engagement des participants<\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Niveaux d&rsquo;interaction pendant l&rsquo;\u00e9v\u00e9nement.<\/li><li>Participation aux discussions et aux activit\u00e9s.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>R\u00e9tention du message<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Sondages\/\u00e9valuations post-\u00e9v\u00e9nement.<\/li><li>Niveaux d&rsquo;interaction pendant les sessions.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>Perception de la marque<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Comment l&rsquo;\u00e9v\u00e9nement am\u00e9liore l&rsquo;image de la marque.<\/li><li>Perception des valeurs de l&rsquo;organisation.<\/li><\/ul><\/li><\/ul><\/li><\/ul><p><strong><br \/>D\u00e9veloppement de\u00a0 communaut\u00e9<br \/><\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Croissance et engagement de la communaut\u00e9 de l&rsquo;\u00e9v\u00e9nement.<\/li><li>Promotion de relations \u00e0 long terme.<\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fe4aae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe4aae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c68d79\" data-id=\"9c68d79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccbdaf elementor-widget elementor-widget-spacer\" data-id=\"1ccbdaf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb4b98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb4b98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-943dfe4\" data-id=\"943dfe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cfa9d0 elementor-widget elementor-widget-text-editor\" data-id=\"7cfa9d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center\"><em><span class=\"TextRun SCXW94797900 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW94797900 BCX0\"><strong>ASTUCE DE PRO<\/strong>:<\/span><\/span><span class=\"TextRun SCXW94797900 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightRest SCXW94797900 BCX0\"> Vous ne savez pas encore comment mesurer le RCP ? La plupart des planificateurs mesurent le RCP \u00e0 l&rsquo;aide de sondages aupr\u00e8s des participants et du taux de participation, selon le dernier\u00a0<br \/><a href=\"https:\/\/info.encoreglobal.com\/app\/uploads\/2024\/03\/H2-2023_PlannerPulseInfographic-r5.pdf\"><span style=\"text-decoration: underline\"><strong>sondage Planner Pulse<\/strong><\/span><\/a>.<\/span><\/span><span class=\"EOP CommentHighlightPipeRestV2 SCXW94797900 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0832a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e0832a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cd68e9\" data-id=\"8cd68e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7348cd3 elementor-widget elementor-widget-text-editor\" data-id=\"7348cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center\">Affichez vos r\u00e9sultats :<br \/>Strat\u00e9gies d&rsquo;am\u00e9lioration du ROI et du RCP<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-056d766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"056d766\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28232ed\" data-id=\"28232ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db44b5 elementor-widget elementor-widget-text-editor\" data-id=\"1db44b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poser les bonnes questions au cours du processus de planification de l&rsquo;\u00e9v\u00e9nement peut vous aider \u00e0 identifier les possibilit\u00e9s d&rsquo;accro\u00eetre les retours sur investissement dans chaque domaine.\u202f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d36bed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d36bed9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63216b5\" data-id=\"63216b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f75ada5 elementor-widget elementor-widget-text-editor\" data-id=\"f75ada5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Questions essentielles<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7102b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7102b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2926671\" data-id=\"2926671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e66ccc1 elementor-widget elementor-widget-text-editor\" data-id=\"e66ccc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none\"><ul><li style=\"list-style-type: none\"><ul><li>Quels sont les buts\/objectifs de l&rsquo;\u00e9v\u00e9nement ?<\/li><li>Quel est l&rsquo;auditoire vis\u00e9 ?<\/li><li>Quel est mon budget ?<\/li><li>Quels sont les indicateurs cl\u00e9s de performance de mon \u00e9v\u00e9nement ?\u202f<\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b12621a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b12621a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b44363c\" data-id=\"b44363c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ecc37 elementor-widget elementor-widget-text-editor\" data-id=\"77ecc37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces questions vous aideront \u00e0 d\u00e9finir les &laquo; objectifs &raquo; de votre \u00e9v\u00e9nement, afin que vous puissiez mettre en place une strat\u00e9gie efficace.\u202fNous allons maintenant nous pencher sur les pratiques exemplaires qui vous permettront de franchir les prochaines \u00e9tapes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fe3e6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe3e6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b850ed7\" data-id=\"b850ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d78987 elementor-widget elementor-widget-text-editor\" data-id=\"5d78987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Conseils pour obtenir un retour sur investissement \u00e9lev\u00e9<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d0f149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d0f149\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc14ba\" data-id=\"afc14ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef1646 elementor-widget elementor-widget-image\" data-id=\"eef1646\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/info.encoreglobal.com\/app\/uploads\/2009\/02\/AdobeStock_542885117-1200x525-1.jpg\" title=\"\" alt=\"woman pointing to dry erase board\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f007b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f007b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26c82e9\" data-id=\"26c82e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86c720 elementor-widget elementor-widget-text-editor\" data-id=\"b86c720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fixer des objectifs clairs<\/strong><br \/>D\u00e9finissez des objectifs sp\u00e9cifiques et mesurables pour l&rsquo;\u00e9v\u00e9nement. Alignez les objectifs sur la strat\u00e9gie globale de l&rsquo;entreprise.<\/p><p><strong>Cibler le bon auditoire<br \/><\/strong>Identifiez et ciblez l&rsquo;auditoire correspondant \u00e0 l&rsquo;objectif de l&rsquo;\u00e9v\u00e9nement. Adaptez les efforts de marketing en vue d&rsquo;atteindre les participants \u00e0 forte valeur potentielle.<\/p><p><strong>\u00c9tablir une budg\u00e9tisation efficace<br \/><\/strong>\u00c9tablissez un budget complet tenant compte de tous les aspects de l&rsquo;\u00e9v\u00e9nement. Allouez les ressources judicieusement, en vous concentrant sur les domaines pr\u00e9sentant le meilleur retour sur investissement potentiel.<\/p><p><b>Optimiser les opportunit\u00e9s de parrainage <\/b><br \/>Forgez des partenariats strat\u00e9giques avec des commanditaires en phase avec l&rsquo;auditoire cible. Maximisez l&rsquo;exposition des commanditaires par le biais de divers canaux.<\/p><p><strong>Maximiser la technologie<\/strong><br \/>Tirez parti de la technologie \u00e9v\u00e9nementielle pour suivre les indicateurs cl\u00e9s et vous pr\u00e9parer \u00e0 une ex\u00e9cution exceptionnelle. <strong>Il s&rsquo;agit d&rsquo;une pratique exemplaire tr\u00e8s r\u00e9pandue:<\/strong> 83% des planificateurs estiment que l&rsquo;utilisation d&rsquo;une technologie offrant des exp\u00e9riences immersives am\u00e9liore le retour sur investissement de leurs \u00e9v\u00e9nements.<\/p><p><strong>Analyser les donn\u00e9es recueillies<\/strong><br \/>Utilisez l&rsquo;analyse de donn\u00e9es pour mesurer et suivre les indicateurs de retour sur investissement. Collectez des informations afin d&rsquo;affiner vos strat\u00e9gies pour les \u00e9v\u00e9nements \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-289ddb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"289ddb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bffe8b\" data-id=\"2bffe8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b17c18 elementor-widget elementor-widget-text-editor\" data-id=\"0b17c18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left\">Conseils pour obtenir un RCP \u00e9lev\u00e9<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab404a elementor-widget elementor-widget-video\" data-id=\"aab404a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/918101768?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=936caed45f#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6571efc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6571efc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2decb6\" data-id=\"f2decb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04405c elementor-widget elementor-widget-text-editor\" data-id=\"a04405c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Approche centr\u00e9e sur les participants <\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>Identifiez les besoins et les pr\u00e9f\u00e9rences des participants. Adaptez l&rsquo;exp\u00e9rience de l&rsquo;\u00e9v\u00e9nement pour r\u00e9pondre aux divers int\u00e9r\u00eats des participants.<\/p><p><b><span data-contrast=\"auto\">Contenu engageant<\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>\u00c9laborez un contenu pertinent et attrayant. Incorporez des \u00e9l\u00e9ments interactifs, des ateliers et des possibilit\u00e9s de r\u00e9seautage.\u202f\u202f<span data-ccp-props=\"{&quot;335559685&quot;:1080}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Facilitation du r\u00e9seautage <\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>Organisez des s\u00e9ances de r\u00e9seautage structur\u00e9es. Mettez en place des outils tels que les fonctions de r\u00e9seautage de<strong>\u00a0<a href=\"https:\/\/www.encore-can.com\/fr\/chime-live-app\/\">Chime Live\u2120<\/a><\/strong><span data-contrast=\"auto\">\u00a0pour faciliter la mise en relation des participants.\u202f\u202f<\/span><\/p><p><b><span data-contrast=\"auto\">L&rsquo;innovation au service de la technologie <\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>Introduisez des exp\u00e9riences uniques et m\u00e9morables. Envisagez d&rsquo;incorporer des technologies et des \u00e9l\u00e9ments exp\u00e9rientiels <strong><a href=\"https:\/\/www.encore-can.com\/fr\/type-devenement\/experiences-immersives\/\">faisant appel aux cinq sens<\/a><\/strong><span data-contrast=\"auto\"> afin de rendre votre \u00e9v\u00e9nement inoubliable.<\/span><\/p><p><span data-ccp-props=\"{}\"><strong>Valeur \u00e9ducative<\/strong><br \/><\/span>Veillez \u00e0 ce que les sessions \u00e9ducatives et les pr\u00e9sentateurs soient de grande qualit\u00e9. Encouragez les s\u00e9ances de questions-r\u00e9ponses et les discussions.\u202f<span data-ccp-props=\"{&quot;335559685&quot;:1080}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Engagement post-\u00e9v\u00e9nement<\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>Continuez \u00e0 susciter l&rsquo;engagement apr\u00e8s l&rsquo;\u00e9v\u00e9nement gr\u00e2ce \u00e0 des courriels et des sondages de suivi. Cr\u00e9ez une plateforme communautaire pour les discussions en cours et le r\u00e9seautage.<\/p><p><b><span data-contrast=\"auto\">Retour d&rsquo;exp\u00e9rience<\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span><span data-ccp-props=\"{&quot;335559685&quot;:1080}\">Recueillez les commentaires pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement. Servez-vous de ce retour d&rsquo;information pour apporter des am\u00e9liorations continues aux \u00e9v\u00e9nements futurs. <\/span><\/p><p><b><span data-contrast=\"auto\">D\u00e9veloppement de la communaut\u00e9<\/span><\/b><span data-ccp-props=\"{}\"><br \/><\/span>Favorisez un sentiment d&rsquo;appartenance \u00e0 une communaut\u00e9 parmi les participants. Encouragez la collaboration et le partage d&rsquo;exp\u00e9riences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39e301f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e301f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f563e0\" data-id=\"4f563e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbf9d09 elementor-widget elementor-widget-image\" data-id=\"dbf9d09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/info.encoreglobal.com\/app\/uploads\/2009\/02\/AdobeStock_434474516.-1200-x-525.jpg\" title=\"\" alt=\"crowd gathering\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4470ce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4470ce4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5541714\" data-id=\"5541714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f625a elementor-widget elementor-widget-text-editor\" data-id=\"03f625a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La combinaison de ces strat\u00e9gies peut contribuer \u00e0 faire de votre \u00e9v\u00e9nement un catalyseur de relations \u00e0 long terme, de fid\u00e9lit\u00e9 \u00e0 la marque et de succ\u00e8s continu dans le monde dynamique de l&rsquo;organisation d&rsquo;\u00e9v\u00e9nements.\u202f\u202f<\/p><p>Le choix d&rsquo;un partenaire de production \u00e9v\u00e9nementielle \u00e0 services complets, tel qu&rsquo;Encore, peut s&rsquo;av\u00e9rer une partie inestimable de votre parcours. Faites appel \u00e0 des experts pour vous aider \u00e0 d\u00e9finir votre strat\u00e9gie \u00e9v\u00e9nementielle et \u00e0 fournir des solutions cr\u00e9atives, de production et technologiques compl\u00e8tes afin d&rsquo;atteindre vos objectifs en mati\u00e8re de retour sur investissement et de RCP.<\/p><p>Nous serions ravis de collaborer \u00e0 l&rsquo;organisation d&rsquo;un \u00e9v\u00e9nement capable de toucher \u00e0 la fois votre auditoire et vos r\u00e9sultats financiers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6665f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6665f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638ee50\" data-id=\"638ee50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9188ce1 elementor-widget elementor-widget-text-editor\" data-id=\"9188ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez <span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/www.encore-can.com\/fr\/contactez-nous\/\">ici<\/a><\/strong><\/span> pour\u00a0obtenir une consultation gratuite !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faire \u00e9tat des moments intangibles ayant contribu\u00e9 \u00e0 la magie d&rsquo;un \u00e9v\u00e9nement peut s&rsquo;av\u00e9rer d\u00e9courageant. Quel est le meilleur moyen de d\u00e9montrer l&rsquo;impact de l&rsquo;\u00e9v\u00e9nement aux parties prenantes n&rsquo;ayant pas vu l&rsquo;effervescence \u00e9lectrique, l&rsquo;excitation des participants et la qualit\u00e9 des liens \u00e9tablis ? C&rsquo;est l\u00e0 qu&rsquo;interviennent ROI et RCP &#8211; votre duo dynamique pour mesurer &#8230; <a href=\"https:\/\/info.encore-can.com\/fr\/decodez-limpact-de-votre-evenement-guide-du-roi-et-du-rcp-a-lusage-des-planificateurs\/\">En savoir plus<\/a><\/p>\n","protected":false},"author":6920,"featured_media":56149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-56146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","resource-types-blog","resource-types-blog-post-white-paper-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9codez l&#039;impact de votre \u00e9v\u00e9nement : Guide du ROI et du RCP \u00e0 l&#039;usage des planificateurs - Encore Canada<\/title>\n<meta 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