{"id":58282,"date":"2024-11-19T17:21:09","date_gmt":"2024-11-19T17:21:09","guid":{"rendered":"https:\/\/www.encore-can.com\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/"},"modified":"2024-11-19T17:21:11","modified_gmt":"2024-11-19T17:21:11","slug":"acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes","status":"publish","type":"post","link":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/","title":{"rendered":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58282\" class=\"elementor elementor-58282 elementor-58111\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c0060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c0060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26a872f\" data-id=\"26a872f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5d5a2 elementor-widget elementor-widget-text-editor\" data-id=\"5f5d5a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Attirez l&rsquo;attention, suscitez la curiosit\u00e9 et laissez une impression durable<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b19fd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b19fd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61265b7\" data-id=\"61265b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-982dad8 elementor-widget elementor-widget-text-editor\" data-id=\"982dad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et de l&rsquo;\u00e9v\u00e9nementiel ? Vous avez probablement \u00e9t\u00e9 confront\u00e9 \u00e0 des d\u00e9fis uniques pour attirer (et conserver) l&rsquo;attention de votre auditoire afin de lui offrir une exp\u00e9rience m\u00e9morable.<\/p>\n<p>Pour faire face \u00e0 ces obstacles, examinons quelques donn\u00e9es cl\u00e9s concernant l&rsquo;auditoire :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3fa685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3fa685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47348be\" data-id=\"47348be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d37893 elementor-widget elementor-widget-image\" data-id=\"0d37893\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223211\/encoremarketing_a_large_corporate-1024x598.png\" class=\"attachment-large size-large wp-image-58114\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223211\/encoremarketing_a_large_corporate-1024x598.png 1024w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223211\/encoremarketing_a_large_corporate-300x175.png 300w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223211\/encoremarketing_a_large_corporate-768x449.png 768w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223211\/encoremarketing_a_large_corporate.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5007174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5007174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9692da7\" data-id=\"9692da7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0391ee elementor-widget elementor-widget-text-editor\" data-id=\"b0391ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b><strong>Diminution de la dur\u00e9e d&rsquo;attention :\n<p><\/strong><\/b>Avec la prolif\u00e9ration des t\u00e9l\u00e9phones intelligents, la dur\u00e9e d&rsquo;attention de l&rsquo;adulte moyen a consid\u00e9rablement diminu\u00e9. Encourager les participants \u00e0 se d\u00e9connecter de leurs appareils est devenu plus difficile que jamais.<\/li>\n<li><b><strong>Des attentes plus \u00e9lev\u00e9es en mati\u00e8re de contenu :\n<p><\/strong><\/b>Lorsqu&rsquo;il s&rsquo;agit de contenu attirant les gens de mani\u00e8re routini\u00e8re, comme les \u00e9missions diffus\u00e9es en continu les plus populaires, m\u00eame les \u00e9pisodes singuliers ont une valeur de production qui grimpe en fl\u00e8che. Les \u00e9pisodes de <a href=\"\u00ab\"><b><u><strong>The Crown<\/strong><\/u><\/b><\/a> co\u00fbtent en moyenne 13 millions de dollars, et les s\u00e9ries dramatiques haut de gamme comme <a href=\"\u00ab\"><b><u><strong>Stranger Things<\/strong><\/u><\/b><\/a> co\u00fbtent aujourd&rsquo;hui entre 4 et 7 millions de dollars par \u00e9pisode.<\/li>\n<li><b><strong>Des attentes plus \u00e9lev\u00e9es en mati\u00e8re de contenu facile \u00e0 dig\u00e9rer\n<p><\/strong><\/b>Gr\u00e2ce \u00e0 des plateformes comme TikTok, qui diffuse des contenus rapides et hypercibl\u00e9s \u00e0 chacun de ses 1,67 milliard d&rsquo;utilisateurs, la barre de l&rsquo;engagement est plac\u00e9e incroyablement haut. Vos participants f\u00e9rus de technologie sont habitu\u00e9s \u00e0 pouvoir trouver, filtrer et interagir imm\u00e9diatement avec des m\u00e9dias sp\u00e9cifiquement s\u00e9lectionn\u00e9s pour eux par l&rsquo;algorithme incroyablement efficace de la plateforme. Si vous voulez gagner (et garder !) l&rsquo;attention des participants dans le paysage num\u00e9rique d&rsquo;aujourd&rsquo;hui, votre contenu doit r\u00e9pondre \u00e0 leurs attentes les plus \u00e9lev\u00e9es.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c796720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c796720\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a2ebc\" data-id=\"50a2ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8899523 elementor-widget elementor-widget-text-editor\" data-id=\"8899523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compte tenu de l&rsquo;impact de ces tendances, il est devenu plus difficile de divertir et d&rsquo;engager un auditoire et plus facile que jamais de le distraire.<\/p>\n<p>Que devez-vous donc garder \u00e0 l&rsquo;esprit pour vous assurer que votre contenu est convaincant et qu&rsquo;il a une influence durable sur vos participants ?<\/p>\n<p>Lisez la suite pour d\u00e9couvrir des id\u00e9es qui peuvent vous aider \u00e0 r\u00e9volutionner votre narration.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0295ed elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b0295ed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.encore-can.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discutons de vos besoins !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-271a89a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"271a89a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a213bd\" data-id=\"8a213bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b339fe elementor-widget elementor-widget-heading\" data-id=\"5b339fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'engagement est un indicateur essentiel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4532309 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4532309\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ace1c7\" data-id=\"2ace1c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ec51d elementor-widget elementor-widget-image\" data-id=\"81ec51d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"718\" height=\"400\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223214\/Image_3_EngagedAudience.png\" class=\"attachment-large size-large wp-image-58116\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223214\/Image_3_EngagedAudience.png 718w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223214\/Image_3_EngagedAudience-300x167.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-822cf87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"822cf87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec282aa\" data-id=\"ec282aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fce2b elementor-widget elementor-widget-text-editor\" data-id=\"37fce2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\u00ab\"><b><u><strong>Un r\u00e9cent sondage Encore<\/strong><\/u><\/b><\/a> a r\u00e9v\u00e9l\u00e9 que les planificateurs priorisent l&rsquo;engagement des participants et la fourniture de contenu avanc\u00e9. Pour r\u00e9organiser votre strat\u00e9gie de contenu et reconqu\u00e9rir le c\u0153ur et l&rsquo;esprit de votre auditoire, voici trois approches puissantes \u00e0 envisager :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d633725 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d633725\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e64e69f\" data-id=\"e64e69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28c7f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28c7f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a227ef9\" data-id=\"a227ef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25fd835 elementor-widget elementor-widget-text-editor\" data-id=\"25fd835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><strong>1.<\/strong><\/b> <b><strong>D\u00e9velopper une communaut\u00e9 \u00e0 partir du contenu<\/strong><\/b><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26f6eec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26f6eec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161a2e\" data-id=\"3161a2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03dee82 elementor-widget elementor-widget-text-editor\" data-id=\"03dee82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous vous souvenez du d\u00e9fi viral du seau d&rsquo;eau glac\u00e9e, qui a rassembl\u00e9 les gens autour d&rsquo;une cause commune ? Il a mis la SLA et la mission de l&rsquo;association SLA au premier plan dans l&rsquo;esprit des Am\u00e9ricains (et sur leurs t\u00e9l\u00e9phones).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf8a9ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf8a9ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef902d3\" data-id=\"ef902d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2408fee elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"2408fee\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe contenu d\u00e9velopp\u00e9 autour de ce d\u00e9fi dans les m\u00e9dias sociaux a non seulement attir\u00e9 l'attention, mais a \u00e9galement incit\u00e9 \u00e0 une action imm\u00e9diatement r\u00e9alisable.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e862f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e862f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f2bbfc\" data-id=\"5f2bbfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6dd65 elementor-widget elementor-widget-text-editor\" data-id=\"2d6dd65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La participation \u00e9tait bon march\u00e9, facile (\u00e0 l&rsquo;exception de l&rsquo;eau glac\u00e9e), passionnante et, surtout, reproductible.<br \/>\nPendant ce temps, l&rsquo;appel \u00e0 l&rsquo;action a permis de rassembler les individus en une communaut\u00e9 autour d&rsquo;un objectif commun.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8b0b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8b0b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d96a76\" data-id=\"0d96a76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f5e0ad elementor-widget elementor-widget-image\" data-id=\"0f5e0ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"718\" height=\"400\" src=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223216\/IceBucketChallenge.png\" class=\"attachment-large size-large wp-image-58118\" alt=\"\" srcset=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223216\/IceBucketChallenge.png 718w, https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/11\/14223216\/IceBucketChallenge-300x167.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ccb5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ccb5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febc465\" data-id=\"febc465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0a1bd0 elementor-widget elementor-widget-text-editor\" data-id=\"e0a1bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit photo : <a href=\"https:\/\/www.als.net\/ice-bucket-challenge\/\"><b><u><strong>ALS Therapy Development Institute<\/strong><\/u><\/b><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5af61b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5af61b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d94547\" data-id=\"7d94547\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bcc75 elementor-widget elementor-widget-spacer\" data-id=\"88bcc75\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3f9390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3f9390\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-368eb07\" data-id=\"368eb07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353e45c elementor-widget elementor-widget-text-editor\" data-id=\"353e45c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><strong>2.<\/strong><\/b> <b><strong>Cr\u00e9er un fil conducteur avec votre r\u00e9cit<\/strong><\/b><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-020d41e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"020d41e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e5dd0\" data-id=\"46e5dd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a07e6d elementor-widget elementor-widget-text-editor\" data-id=\"2a07e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVotre contenu doit tisser une trame narrative convaincante tout au long du parcours des participants, depuis le contact initial jusqu&rsquo;aux communications post-\u00e9v\u00e9nement. Toutefois, \u00e9vitez de produire un contenu qui ne fait que commencer et s&rsquo;arr\u00eater l\u00e0.\r\nBien que le contenu sur sc\u00e8ne puisse \u00eatre l&rsquo;objectif principal de vos sessions, votre programmation doit s&rsquo;inscrire dans le cadre de conversations \u00e9largies et permanentes au sein des communaut\u00e9s de votre auditoire, afin de transmettre des messages vraiment pertinents.\r\nEn concevant un contenu pertinent pour vos participants et le monde qui vous entoure, vous pouvez faire de votre r\u00e9union un chapitre d&rsquo;un discours beaucoup plus vaste et puissant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04ab142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ab142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1112d05\" data-id=\"1112d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ad65ed elementor-widget elementor-widget-spacer\" data-id=\"7ad65ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-456d02a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"456d02a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9139f0\" data-id=\"a9139f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95076af elementor-widget elementor-widget-text-editor\" data-id=\"95076af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><strong>3.<\/strong><\/b> <b><strong>Solliciter les \u00e9motions de vos invit\u00e9s pour un impact durable<\/strong><\/b><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e539d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e539d31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3623a45\" data-id=\"3623a45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7799ad4 elementor-widget elementor-widget-text-editor\" data-id=\"7799ad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certains des \u00e9v\u00e9nements les plus m\u00e9morables sont charg\u00e9s d&rsquo;\u00e9motion plut\u00f4t que purement intellectuels. Prenons l&rsquo;exemple des remises de prix dans la culture pop, o\u00f9 les discours, les interactions et les r\u00e9actions g\u00e9n\u00e8rent un buzz pendant des jours, des semaines, voire des ann\u00e9es.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39aac27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39aac27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfd13b2\" data-id=\"dfd13b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a174af elementor-widget elementor-widget-spacer\" data-id=\"9a174af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40397c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40397c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-843a286\" data-id=\"843a286\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-076dbb8 elementor-widget elementor-widget-text-editor\" data-id=\"076dbb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En bout de ligne, vous voulez que votre programmation ait une vie propre, et le fait de susciter des r\u00e9actions \u00e9motionnelles aussi fortes est un excellent moyen d&rsquo;\u00e9tablir des liens avec votre contenu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec290a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec290a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f9617\" data-id=\"b6f9617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25938cf elementor-widget elementor-widget-text-editor\" data-id=\"25938cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><strong>Nous serions ravis de vous aider \u00e0 y parvenir !<\/strong><\/b><\/p>\n<p>Notre \u00e9quipe de <a href=\"https:\/\/www.encore-can.com\/fr\/services-creatifs-medialab\/\"><b><strong>services cr\u00e9atifs MediaLab<\/strong><\/b><\/a> r\u00eave en grand lorsqu&rsquo;il s&rsquo;agit de concevoir un contenu inspirant, de l&rsquo;amplifier par le biais d&rsquo;une strat\u00e9gie de marque et de conception d&rsquo;\u00e9v\u00e9nements, et d&rsquo;influencer les connexions utiles qui permettent aux programmations de se d\u00e9marquer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dad68c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dad68c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-556d7c2\" data-id=\"556d7c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-697c56e elementor-widget elementor-widget-text-editor\" data-id=\"697c56e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous voulez avoir un aper\u00e7u de nos capacit\u00e9s ? D\u00e9couvrez certains des contenus captivants que nous avons cr\u00e9\u00e9s pour la conf\u00e9rence exclusive de trois jours organis\u00e9e par Marriott International \u00e0 l&rsquo;intention de ses directeurs g\u00e9n\u00e9raux et qui a permis de cr\u00e9er une exp\u00e9rience personnalis\u00e9e juste pour eux !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a611df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a611df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0788c72\" data-id=\"0788c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515cae9 elementor-widget elementor-widget-text-editor\" data-id=\"515cae9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous allons travailler ensemble pour int\u00e9grer ces strat\u00e9gies de contenu dans votre processus de planification afin d&rsquo;obtenir une programmation qui captivera les participants et \u00e9tendra la port\u00e9e de votre message \u00e0 l&rsquo;avenir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ef7a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59ef7a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.encore-can.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discutons de vos besoins uniques !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Attirez l&rsquo;attention, suscitez la curiosit\u00e9 et laissez une impression durable Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et de l&rsquo;\u00e9v\u00e9nementiel ? Vous avez probablement \u00e9t\u00e9 confront\u00e9 \u00e0 des d\u00e9fis uniques pour attirer (et &#8230; <a href=\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\">En savoir plus<\/a><\/p>\n","protected":false},"author":6920,"featured_media":58128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[606,530,494,599,517],"tags":[],"class_list":["post-58282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-congres-et-salons-professionnels","category-creative-fr-2","category-event-fr","category-meetings-conferences","category-special-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes ! - Encore Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !\" \/>\n<meta property=\"og:description\" content=\"Attirez l&rsquo;attention, suscitez la curiosit\u00e9 et laissez une impression durable Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et de l&rsquo;\u00e9v\u00e9nementiel ? Vous avez probablement \u00e9t\u00e9 confront\u00e9 \u00e0 des d\u00e9fis uniques pour attirer (et ... En savoir plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Encore Canada\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T17:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T17:21:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Loftis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Loftis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\"},\"author\":{\"name\":\"Emily Loftis\",\"@id\":\"https:\/\/info.encore-can.com\/#\/schema\/person\/82a8a5dd0ba018bf22afe6c6e07a86bc\"},\"headline\":\"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !\",\"datePublished\":\"2024-11-19T17:21:09+00:00\",\"dateModified\":\"2024-11-19T17:21:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\"},\"wordCount\":975,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/info.encore-can.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png\",\"articleSection\":[\"Congr\u00e8s et salons professionnels\",\"Creative\",\"\u00c9v\u00e9nements\",\"Meetings &amp; Conferences\",\"Special Events\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\",\"url\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\",\"name\":\"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes ! - Encore Canada\",\"isPartOf\":{\"@id\":\"https:\/\/info.encore-can.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png\",\"datePublished\":\"2024-11-19T17:21:09+00:00\",\"dateModified\":\"2024-11-19T17:21:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage\",\"url\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png\",\"contentUrl\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png\",\"width\":1536,\"height\":444},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/info.encore-can.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/info.encore-can.com\/#website\",\"url\":\"https:\/\/info.encore-can.com\/\",\"name\":\"Encore Canada\",\"description\":\"Events That Transform\",\"publisher\":{\"@id\":\"https:\/\/info.encore-can.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/info.encore-can.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/info.encore-can.com\/#organization\",\"name\":\"Encore Canada\",\"url\":\"https:\/\/info.encore-can.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/info.encore-can.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2021\/11\/12165255\/encore-logo.png\",\"contentUrl\":\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2021\/11\/12165255\/encore-logo.png\",\"width\":708,\"height\":395,\"caption\":\"Encore Canada\"},\"image\":{\"@id\":\"https:\/\/info.encore-can.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/info.encore-can.com\/#\/schema\/person\/82a8a5dd0ba018bf22afe6c6e07a86bc\",\"name\":\"Emily Loftis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/info.encore-can.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e25ac1e015618b9ef0ee821a831e69666e95981287ff0445d93dac9d6d5184b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e25ac1e015618b9ef0ee821a831e69666e95981287ff0445d93dac9d6d5184b?s=96&d=mm&r=g\",\"caption\":\"Emily Loftis\"},\"description\":\"Emily Loftis is an award-winning writer who joined the Encore team with 8+ years of global experience in content management, strategy and creation across the events, pharma, news and travel industries.\",\"url\":\"https:\/\/info.encore-can.com\/fr\/author\/emily-loftisencoreglobal-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes ! - Encore Canada","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !","og_description":"Attirez l&rsquo;attention, suscitez la curiosit\u00e9 et laissez une impression durable Dans un paysage \u00e9v\u00e9nementiel en constante \u00e9volution, la fa\u00e7on dont les gens consomment le contenu a subi une transformation rapide. Qu&rsquo;est-ce que cela signifie pour les professionnels des r\u00e9unions et de l&rsquo;\u00e9v\u00e9nementiel ? Vous avez probablement \u00e9t\u00e9 confront\u00e9 \u00e0 des d\u00e9fis uniques pour attirer (et ... En savoir plus","og_url":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/","og_site_name":"Encore Canada","article_published_time":"2024-11-19T17:21:09+00:00","article_modified_time":"2024-11-19T17:21:11+00:00","og_image":[{"width":1536,"height":444,"url":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png","type":"image\/png"}],"author":"Emily Loftis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Emily Loftis","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#article","isPartOf":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/"},"author":{"name":"Emily Loftis","@id":"https:\/\/info.encore-can.com\/#\/schema\/person\/82a8a5dd0ba018bf22afe6c6e07a86bc"},"headline":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !","datePublished":"2024-11-19T17:21:09+00:00","dateModified":"2024-11-19T17:21:11+00:00","mainEntityOfPage":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/"},"wordCount":975,"commentCount":0,"publisher":{"@id":"https:\/\/info.encore-can.com\/#organization"},"image":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png","articleSection":["Congr\u00e8s et salons professionnels","Creative","\u00c9v\u00e9nements","Meetings &amp; Conferences","Special Events"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/","url":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/","name":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes ! - Encore Canada","isPartOf":{"@id":"https:\/\/info.encore-can.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage"},"image":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png","datePublished":"2024-11-19T17:21:09+00:00","dateModified":"2024-11-19T17:21:11+00:00","breadcrumb":{"@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#primaryimage","url":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png","contentUrl":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2024\/08\/14224649\/encoremarketing_a_presenter_on_stage_at_a_conf-1536x444-1.png","width":1536,"height":444},{"@type":"BreadcrumbList","@id":"https:\/\/info.encore-can.com\/fr\/acceder-a-la-magie-evenementielle-trois-strategies-de-contenu-gagnantes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/info.encore-can.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Acc\u00e9der \u00e0 la magie \u00e9v\u00e9nementielle : trois strat\u00e9gies de contenu gagnantes !"}]},{"@type":"WebSite","@id":"https:\/\/info.encore-can.com\/#website","url":"https:\/\/info.encore-can.com\/","name":"Encore Canada","description":"Events That Transform","publisher":{"@id":"https:\/\/info.encore-can.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/info.encore-can.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/info.encore-can.com\/#organization","name":"Encore Canada","url":"https:\/\/info.encore-can.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/info.encore-can.com\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2021\/11\/12165255\/encore-logo.png","contentUrl":"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/sites\/3\/2021\/11\/12165255\/encore-logo.png","width":708,"height":395,"caption":"Encore Canada"},"image":{"@id":"https:\/\/info.encore-can.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/info.encore-can.com\/#\/schema\/person\/82a8a5dd0ba018bf22afe6c6e07a86bc","name":"Emily Loftis","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/info.encore-can.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e25ac1e015618b9ef0ee821a831e69666e95981287ff0445d93dac9d6d5184b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e25ac1e015618b9ef0ee821a831e69666e95981287ff0445d93dac9d6d5184b?s=96&d=mm&r=g","caption":"Emily Loftis"},"description":"Emily Loftis is an award-winning writer who joined the Encore team with 8+ years of global experience in content management, strategy and creation across the events, pharma, news and travel industries.","url":"https:\/\/info.encore-can.com\/fr\/author\/emily-loftisencoreglobal-com\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/posts\/58282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/users\/6920"}],"replies":[{"embeddable":true,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/comments?post=58282"}],"version-history":[{"count":0,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/posts\/58282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/media\/58128"}],"wp:attachment":[{"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/media?parent=58282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/categories?post=58282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.encore-can.com\/fr\/wp-json\/wp\/v2\/tags?post=58282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}