{"id":6240,"date":"2019-08-23T17:54:06","date_gmt":"2019-08-23T17:54:06","guid":{"rendered":"https:\/\/staging.encore-can.com\/3-outils-simples-pour-la-conception-devenements\/"},"modified":"2019-08-23T17:54:06","modified_gmt":"2019-08-23T17:54:06","slug":"3-outils-simples-pour-la-conception-devenements","status":"publish","type":"post","link":"https:\/\/info.encore-can.com\/fr\/3-outils-simples-pour-la-conception-devenements\/","title":{"rendered":"3 outils simples pour la conception d\u2019\u00e9v\u00e9nements"},"content":{"rendered":"

3 outils simples pour la conception d\u2019\u00e9v\u00e9nements<\/h2>\n
    \n
  1. La cartographie des parties prenantes<\/li>\n<\/ol>\n

    Pour bien concevoir un \u00e9v\u00e9nement, vous devez comprendre les enjeux de ses parties prenantes. On dit qu\u2019on peut parfois plaire \u00e0 certains, mais jamais \u00e0 tout le monde \u2014\u00a0et c\u2019est tr\u00e8s vrai. Cette m\u00e9thodologie en quatre \u00e9tapes vous permet de d\u00e9finir les parties prenantes qui auront le plus d\u2019influence sur votre \u00e9v\u00e9nement, en dehors des consid\u00e9rations habituelles de poids financier et de hi\u00e9rarchie.<\/p>\n

    \u00c9tape\u00a01\u00a0:<\/strong> Pendant cinq minutes et sans donner de justification, faites la liste de toutes les personnes qui pourraient \u00eatre concern\u00e9es par l\u2019\u00e9v\u00e9nement, de quelque mani\u00e8re que ce soit. \u00c9crivez leur nom sur des papillons adh\u00e9sifs et placez-les dans la premi\u00e8re section du tableau (voir ci-dessous). On lit \u00e0 voix haute les noms inscrits sur les papillons \u00e0 mesure qu\u2019on les appose, mais les suggestions ne doivent \u00eatre ni discut\u00e9es ni justifi\u00e9es.<\/p>\n

    \u00c9tape\u00a02\u00a0: <\/strong>Pendant une minute et toujours sans discussion, placez les parties prenantes sur la matrice, selon leur pouvoir d\u00e9cisionnel (peuvent-elles contrecarrer la tenue de l\u2019\u00e9v\u00e9nement\u2009?) et leur int\u00e9r\u00eat (veulent-elles \u00eatre impliqu\u00e9es dans la conception\u00a0? Ont-elles des enjeux pr\u00e9cis li\u00e9s \u00e0 l\u2019\u00e9v\u00e9nement\u2009?). Ensuite, l\u2019\u00e9quipe peut discuter et d\u00e9battre de la position des papillons pendant cinq minutes.<\/p>\n

    \u00c9tape\u00a03\u00a0: <\/strong>Arr\u00eatez la discussion et demandez \u00e0 l\u2019\u00e9quipe de d\u00e9finir un objectif global \u00e0 l\u2019\u00e9v\u00e9nement. Celui-ci doit \u00eatre court et d\u00e9crire le but \u00e0 atteindre. Qu\u2019est-ce qui fera le succ\u00e8s de l\u2019\u00e9v\u00e9nement\u2009? Passez ensuite \u00e0 la derni\u00e8re \u00e9tape.<\/p>\n

    \u00c9tape\u00a04\u00a0: <\/strong>R\u00e9\u00e9valuez la position des parties prenantes sur la matrice d\u2019apr\u00e8s l\u2019objectif global que vous avez d\u00e9fini. Cela vous aidera \u00e0 valider les parties prenantes du quadrant sup\u00e9rieur droit (Haut pouvoir d\u00e9cisionnel\/Int\u00e9r\u00eat \u00e9lev\u00e9)\u00a0: elles sont votre cible prioritaire, car ce sont d\u2019elles que d\u00e9pendront le plus le succ\u00e8s de votre \u00e9v\u00e9nement.<\/p>\n

    \"Stakeholder_alignment_Canvas\"<\/p>\n

      \n
    1. Le tableau-bilan<\/li>\n<\/ol>\n

      Cet outil s\u2019av\u00e8re tr\u00e8s efficace \u00e0 l\u2019heure de faire le bilan d\u2019un \u00e9v\u00e9nement. Il permet \u00e0 l\u2019\u00e9quipe d\u2019\u00e9valuer des \u00e9v\u00e9nements pass\u00e9s pour d\u00e9finir des axes d\u2019am\u00e9liorations pour les prochains, en int\u00e9grant le principe du retour sur investissement.<\/p>\n

      \u00c9tape\u00a01\u00a0: faites la liste de tout ce qui s\u2019est bien pass\u00e9, directement sur le tableau ou sur des papillons adh\u00e9sifs<\/p>\n

      \u00c9tape\u00a02\u00a0: faites la liste de ce qui ne s\u2019est pas bien pass\u00e9<\/p>\n

      \u00c9tape\u00a03\u00a0: associez une action \u00e0 chaque \u00e9l\u00e9ment des deux listes (\u00e0 conserver, \u00e0 supprimer, \u00e0 mettre au point, \u00e0 am\u00e9liorer, \u00e0 \u00e9carter\u2026)<\/p>\n

      \"Retrospective_event<\/p>\n

      La bo\u00eete \u00e0 id\u00e9es hi\u00e9rarchis\u00e9e<\/strong><\/p>\n

      Des esprits lib\u00e9r\u00e9s naissent les meilleures id\u00e9es \u2014 r\u00e9fl\u00e9chissez donc sans contrainte. Dans un remue-m\u00e9ninges, il n\u2019y a pas de mauvaises id\u00e9es; il faut toutes les noter, m\u00eame celles qui sont hors budget (l\u2019une d\u2019elles pourrait d\u00e9boucher sur LA bonne id\u00e9e mini-budget, maxi-effet). \u00c9videmment, quand beaucoup d\u2019id\u00e9es \u00e9mergent, il peut \u00eatre difficile de faire le tri. Il sera donc n\u00e9cessaire de les \u00e9valuer, d\u2019apr\u00e8s les contraintes de temps et de budget.<\/p>\n

      \u00c9tape\u00a01\u00a0<\/strong>: Organisez un remue-m\u00e9ninges et notez toutes les id\u00e9es qui pourraient r\u00e9pondre \u00e0 votre besoin (utilisez des papillons adh\u00e9sifs). Il peut s\u2019agir de technologies, de d\u00e9cor, de nourriture ou d\u2019autres \u00e9l\u00e9ments. Ne disqualifiez rien en raison de temps, de budget ni de difficult\u00e9 d\u2019ex\u00e9cution.<\/p>\n

      \u00c9tape 2\u00a0:<\/strong> R\u00e9partissez les id\u00e9es dans la matrice de hi\u00e9rarchisation ou organisez-les en lots\u00a0: Bas co\u00fbt\/Faible difficult\u00e9, Bas co\u00fbt\/Haute difficult\u00e9, Co\u00fbt \u00e9lev\u00e9\/Faible difficult\u00e9, Co\u00fbt \u00e9lev\u00e9\/Haute difficult\u00e9.<\/p>\n

      \u00c9tape\u00a03\u00a0:<\/strong> \u00c9valuez ensemble les id\u00e9es les plus efficientes qui g\u00e9n\u00e9reront le meilleur rendement des investissements.<\/p>\n

      \"Event<\/p>\n","protected":false},"excerpt":{"rendered":"

      3 outils simples pour la conception d\u2019\u00e9v\u00e9nements La cartographie des parties prenantes Pour bien concevoir un \u00e9v\u00e9nement, vous devez comprendre les enjeux de ses parties prenantes. On dit qu\u2019on peut parfois plaire \u00e0 certains, mais jamais \u00e0 tout le monde \u2014\u00a0et c\u2019est tr\u00e8s vrai. Cette m\u00e9thodologie en quatre \u00e9tapes vous permet de d\u00e9finir les parties … En savoir plus<\/a><\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[435],"tags":[436],"class_list":["post-6240","post","type-post","status-publish","format-standard","hentry","category-technologie-av","tag-communique-de-presse"],"yoast_head":"\n3 outils simples pour la conception d\u2019\u00e9v\u00e9nements - Encore Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 outils simples pour la conception d\u2019\u00e9v\u00e9nements\" \/>\n<meta property=\"og:description\" content=\"3 outils simples pour la conception d\u2019\u00e9v\u00e9nements La cartographie des parties prenantes Pour bien concevoir un \u00e9v\u00e9nement, vous devez comprendre les enjeux de ses parties prenantes. On dit qu\u2019on peut parfois plaire \u00e0 certains, mais jamais \u00e0 tout le monde \u2014\u00a0et c\u2019est tr\u00e8s vrai. Cette m\u00e9thodologie en quatre \u00e9tapes vous permet de d\u00e9finir les parties ... 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